Research magazine Award for Best In-house Team

The co-operative food/commercial, customer insight and market intelligence

Another category in its second year, The Co-operative Group’s food/commercial customer insight and marketing intelligence team won for its exciting approach to applying research within the business, which is not only about creating better value but improving the experience of customers as well. True to its name, The Co-operative showed how collaborating with customers can tease out powerful insights that impact on business strategy and ultimately the bottom line. Outstanding in its strategic approach, the team at The Co-operative is responsible for driving cultural change within the business – and it has succeeded beyond expectations. Innovative approaches to online and community research – and a strong focus on understanding where the brand can fit in the context of the customer’s daily life – puts this team at the top of its game. A real achievement.